Privacy Policy

Last updated: 31 August 2026

Counter & Co Hospitality Ltd (“Counter & Co”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use and protect personal information when you visit our website, contact us or engage with our hospitality advisory services.

1. Who we are

Counter & Co Hospitality Ltd is a company registered in England and Wales under company number 17423116.

Trading name: Counter & Co
Company Number: 17423116
Website: counterandco.co.uk
Email: hello@counterandco.co.uk

For the purposes of UK data protection law, Counter & Co Hospitality Ltd is the data controller of personal information covered by this policy.

2. Information we may collect

We may collect personal information that you provide directly to us, including:

  • your name;

  • email address;

  • telephone number;

  • company or business name;

  • information about your hospitality business or proposed project;

  • information contained within enquiries or correspondence you send to us; and

  • information you provide when engaging our services.

Our website may also collect certain technical information automatically, such as your IP address, browser type, device information and information about how you use the website.

3. How we use your information

We may use your personal information to:

  • respond to enquiries;

  • discuss potential hospitality projects;

  • provide and manage our advisory services;

  • communicate with clients and prospective clients;

  • prepare proposals, quotations and agreements;

  • administer our business and maintain appropriate records;

  • improve our website and services;

  • maintain the security and performance of our website; and

  • comply with our legal and regulatory obligations.

4. Our lawful basis for using your information

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may process your information because:

  • it is necessary to take steps at your request before entering into a contract or to perform a contract with you;

  • we have a legitimate business interest in responding to enquiries, operating our business and improving our services;

  • we have a legal obligation to retain or process certain information; or

  • you have given us your consent where consent is required.

Where we rely on consent, you may withdraw that consent at any time.

5. Sharing your information

We do not sell your personal information.

We may share personal information with trusted third parties where reasonably necessary to operate our business or provide our services. These may include website and technology providers, professional advisers, accountants and other service providers.

We may also disclose information where required by law or where necessary to establish, exercise or defend legal claims.

Third parties are only provided with information where there is an appropriate reason for doing so.

6. Cookies and website analytics

Our website may use cookies and similar technologies to operate correctly, understand how visitors use the website and, where applicable, measure website performance.

Where required by law, non-essential cookies will only be used after you have provided consent through our cookie banner.

You can change or withdraw your cookie preferences through the cookie settings available on the website.

7. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting or reporting requirements.

The appropriate retention period will depend on the nature of the information and our relationship with you.

8. Keeping your information secure

We take reasonable organisational and technical measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

However, no internet-based system can be guaranteed to be completely secure.

9. International transfers

Some of the technology and service providers used to operate our website or business may process information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection requirements.

10. Your rights

Depending on the circumstances, UK data protection law gives you rights regarding your personal information, including the right to:

  • request access to the personal information we hold about you;

  • request correction of inaccurate information;

  • request deletion of your information;

  • object to or restrict certain processing;

  • request transfer of your information in certain circumstances; and

  • withdraw consent where we rely on consent.

To exercise any of these rights, contact us at hello@counterandco.co.uk.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator responsible for data protection.

11. Third-party websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we recommend reviewing their privacy policies separately.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our business, website or legal obligations.

The latest version will be published on this website with the updated date shown above.

13. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

Counter & Co Hospitality Ltd
Company number: 17423116
Email: hello@counterandco.co.uk
Website: counterandco.co.uk